About this project
The campaign aimed to highlight how StarKist Creations adapts to the fast pace of modern life, offering the freshness and flavor consumers seek in a portable, ready-to-enjoy format. More than just a product, the goal was to present StarKist as a practical and versatile companion the perfect choice for those seeking healthy options without compromising on taste.
The Solutions
We developed the concept “Listo Para Cada Momento,” inspired by the energy and spontaneity of Puerto Rican lifestyle. The idea positioned StarKist as the go-to snack that fits every occasion, from a beach day or a hike through El Yunque, to a quick lunch between meetings or a spontaneous weekend road trip.
No matter the plan or the moment, if the occasion calls for it, StarKist is there. Always practical. Always flavorful. Always ready. To maximize impact, we executed a 360° marketing strategy that integrated OOH, influencer marketing, digital content, ad campaigns, and giveaway activations, creating a cohesive and emotionally resonant execution.
Results
The campaign exceeded expectations with over 6.9 million impressions, 1.8 million video views, and an engagement rate of 4.7%.The result: a modern, approachable, and authentic brand that successfully connected with Puerto Rican consumers through emotion, practicality, and flavor.
