About this project
For this seasonal campaign, The Code Marketing led a strategic Influencer Marketing initiative alongside content creator Daniela Liz. Our role went beyond simple management; we provided comprehensive creative direction, developing the overarching strategy and establishing precise visual guidelines. This ensured the content resonated organically with the audience while upholding the brand’s elegance and premium standards.
The collaboration focused on two key formats:
Recipe Reels (Visual Experience): Dynamic video content showcasing the preparation of dishes using Fiorucci products, optimized to capture viewer attention within the first few seconds.
Educational/Inspirational Carousel: A multi-slide format designed to highlight the versatility of the charcuterie line and its ability to elevate any special occasion.
Results
The strategic execution delivered exceptional metrics, driven by high-quality organic delivery and efficient engagement:
Reach & Impressions: We successfully impacted the audience over 730,000 times, with a unique reach of 656,000 users, driving massive brand discovery across platforms.
Traffic & Conversion: The campaign generated over 13,300 total clicks, with 12,000 direct clicks to specific landing pages, successfully funneling high-intent traffic to the brand’s product line.
Solid Engagement: The Reels format proved to be the most effective, garnering hundreds of reactions and confirming the power of short-form video in establishing a meaningful connection with the brand’s community.
