About this project
We created the “The Secret of Great Taste” campaign to establish McCormick as the heart of family traditions. Using a 360° approach, we bridged the gap between digital engagement and the retail experience.
Implementation focused on two key areas:
- Point-of-Sale Impact: Enhancing brand presence at SuperMax locations with strategic signage and displays.
- OOH & Digital Presence: Deploying a refined visual style across billboards and a social media strategy highlighting product versatility.
Results
The synergy between point-of-sale visibility and digital execution generated a massive impact in the local market, achieving metrics that exceeded industry benchmarks:
- 360° Reach and Visibility: We achieved over 810,000 total impressions and a unique reach of 791,000 users, ensuring the brand’s message was present at every stage of the consumer journey.
- High-Impact Engagement: The campaign generated over 27,000 total interactions. Our awareness strategy was pivotal, resulting in an engagement rate where 5% of the reached audience actively interacted with the content—significantly higher than market averages.
- Retail Conversion: Physical presence through strategic visibility materials at SuperMax stores successfully closed the sales loop, solidifying McCormick as the leading brand for Puerto Rican families during the holiday season.
