About this project
The Code Marketing developed an integrated Influencer Marketing and Paid Media strategy designed to maximize brand consideration during the holiday season. The core objective was to position Rosina as the go-to ingredient for hosts seeking premium quality and effortless execution for their social gatherings.
The campaign featured two high-impact video executions focused on the versatility of meatballs as the perfect shareable main dish:
Friendsgiving Celebration: Dynamic content showcasing Italian-style meatballs in sauce as a practical and delicious choice for gatherings with friends, highlighting the benefit of spending less time in the kitchen and more time celebrating.
Christmas Eve Special: Focused on holiday traditions, this video presents a comforting meatball recipe with seasonal flavors, positioning it as the ideal choice for a sophisticated yet easy-to-prepare Christmas dinner.
This strategy was amplified by a digital ad campaign focused on traffic, ensuring the recipes reached a targeted audience with high purchase intent, driving consistent interest toward the brand’s digital touchpoints.
Results
The synergy between compelling storytelling and precision-targeted paid distribution delivered exceptional performance:
Massive Reach: Achieved over 1.1 million total views, ensuring broad brand exposure.
High Engagement: Generated more than 9,300 interactions, proving the culinary proposals resonated deeply with the audience.
Actionable Content: Hundreds of “Saves” and “Shares” validated the content as a useful resource, establishing Rosina as a holiday cooking staple.
Traffic Efficiency: The paid media strategy successfully drove a flow of high-intent users, strengthening Rosina’s market positioning within its category.
