About this project
Already well known across Puerto Rico for its catchy slogan “Siempre La Monta”, El Gordito continues to hold its position as the undisputed leader of BBQ season.
Heading into summer, the brand sought to showcase new moments of consumption and reinforce its connection with local audiences by celebrating the everyday occasions where El Gordito brings flavor to the table.
The Solution
We developed a comprehensive creative concept that not only highlighted the brand’s leadership but also celebrated the diversity of moments where El Gordito is part of Puerto Rican life from family cookouts to quick lunches with friends.
Through a multi-platform strategy, we strengthened the brand’s digital and mass media presence:
• On TikTok, the campaign reached over 1.5 million users in Puerto Rico, solidifying the brand’s relevance with younger audiences.
• On Google Display, we positioned the brand across major digital newspapers and outlets throughout the island, boosting visibility and awareness.
• On television, we invited families to celebrate summer with Puerto Rico’s favorite burger brand, reinforcing El Gordito’s legacy of flavor, joy, and tradition.
