About this project
The project for 24 Service Puerto Rico arose from the need to establish a robust and dynamic brand identity within the high-quality transportation, delivery, and logistics services sector on the island.
Grounded in the pillars of Style, Security, and Punctuality, the brand offers a premium experience to its clients, ensuring that every transfer or delivery is executed with maximum efficiency and professionalism, 24 hours a day. Its visual identity is built on a bold color palette: black, which evokes solidity, luxury, and professionalism, and vibrant yellow, symbolizing energy, visibility, and operational dynamism. 24 Service provides the peace of mind of traveling or receiving your shipment with the certainty of a reliable service.
Results
The project’s outcome is a distinctive and memorable visual identity system.
We created a geometric logo that synthesizes the number ’24’ into a modern, easily recognizable icon, symbolizing efficiency and integration. The high-impact black and yellow palette ensures superior visibility and communicates a perfect balance between sophistication and functionality. This identity was consistently applied across all touchpoints: from the vehicle fleet (delivery trucks) and staff uniforms (shirts) to merchandising and printed materials. The new branding for 24 Service Puerto Rico successfully projects the image of a premium brand prepared to serve Puerto Rico with style and punctuality, 24 hours a day.
